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HP Advertising 'Ultrabook Computers'– Next in Line to Launch?

This could be seen as an anti-Ultrabook stance (trying to sell standard PCs against the Ultrabook keyword) or preparation for an Ultrabook launch. HP are advertising against searches for ‘Ultrabook’ It...

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A Weak Week in Ultrabooks

The last week has been pretty poor in terms of Ultrabook news. There’s been some discussion about sales numbers and prices (again!), some discussion about the MacBook Air (again) and some discussion...

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Intel's SSD vs HDD Video is a Tease Worth Talking About

Intel have just published a video showing the differences between hard drives and (Intel) solid state drives. It’s actually an advert for the latest Intel SSDs and there’s a bit of humor in here, a lot...

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Intel’s Interactive Ultrabook Adventure Launches

Launched just a few hours ago on the Intel ‘Inside Scoop’ site is the new interactive promotional video / game / adventure for Intel’s Ultrabooks. I’ve just spent a good 10 minutes playing around with...

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Ultrabook Shopping Alert: 'New' Dell XPS 13 is Not New

Print advert from Dell showing the ‘New’ XPS 13 based on Sandy Bridge next to the New XPS 14 based on Ivy Bridge At the beginning of June, Computex revealed to the world a flood of new Ultrabooks based...

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You Can Touch This – An Ultrabook Promo Video

To be honest, we have no idea where this Ultrabook promo video has come from. It looks like it might be part of an Intel Finance Ultrabook competition. Brett Cardoza, the name of the YouTube channel it...

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Intel’s New “Ultrabook Convertible” Advertising

Good morning everyone. Hope you enjoyed yesterdays live blog (still updating) on the day that Windows 8 was officially launched. First possible availability is today for all Windows 8 devices so watch...

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Intel Revamps Ultrabook Site, Highlights Hybrid and Convertible Windows 8...

Intel has made live a significant refresh of the Ultrabook section of their website. If it wasn’t already clear from their $300 million Ultrabook fund, Intel is serious about Ultrabooks; the redesign...

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Ultrabook Interest Takes Off Thanks to Win 8 and Convertible

Traffic levels here are up 2X. Trends are up 2X, ad rates are up and if the rate of increase continues, Ultrabooks could be more of a trend than notebooks before the end of the year. As early as...

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Did ASUS just poke the Macbook too hard?

The use of this Shutterstock image might have just landed ASUS in trouble and it might cost them more than the €79.50  it cost to download the image from Shutterstock.  While they’re not in trouble...

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